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Roo Laundry Bag / Umbra

 

Roo laundry bag

umbra + target for students, by students competition winner, 2014


 

BRIEF

Design a solution for college dorms and small space living.

Focus: How to deal with dirty laundry. 

 
 
 

COmpetitors

  • bulky
  • difficulty carrying due to shape and size
  • uncomfortable straps
 

inspiration

  • comfortable straps can be worn multiple ways
  • large opening at top makes loading and unloading items easy
 

initial concepts

 
 

hanging laundry

Bag hangs on door or bed using three hooks

 
 

the loop

 
 Pocket acts as storage and divider for clothes

Pocket acts as storage and divider for clothes

 Buckles create quick loops for hanging

Buckles create quick loops for hanging

 Outer loops buckle together to create strap for carrying

Outer loops buckle together to create strap for carrying

 
Final Roo Sketch.jpg
 
  • Moving forward with permanent loops for hanging
  • Reduces steps necessary for use
 

Prototyping

 
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 Looping closures easily hook together to create straps

Looping closures easily hook together to create straps

 Permanent loops for hanging

Permanent loops for hanging

 Reversible with print/solid combination

Reversible with print/solid combination

 

Submission video

 

Project was chosen to be part of umbra+Target

for students, by students collection.

The Roo Laundry Bag was sold in Target stores nationwide during summer 2015.

 
 
 
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