Delivering a sustainable product requires consideration of the entire product lifecycle.

It was important to assess each step, including raw material production, manufacturing, and disposal, in order to create a truly sustainable product. The focus was on choosing the correct materials that would perform to product and rider standards and at the same time be successful in reducing the negative environmental impacts of current products and practices within the sport.


Sustainable material use


01. Apilon 52 Bio TPU

  • 100% recyclable
  • 36% reduction in greenhouse gas emissions (compared to petroleum-based TPU)

02. Lexan™ Polycarbonate

  • 100% recyclable

03. Repreve Recycled Polyester

  • Made from 100% recycled PET water bottles
  • One strap equals six bottles

04. Cellulose Acetate

  • Over 80% made from cellulose sources within US
  • 15% by weight is lost (biodegrades) over 28 days

05. Terratek SC Bio PP

  • Made from 50% wheat starch
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Lifecycle consideration



  • Sustainably sources bioplastics reduce need for petroleum-based plastics
  • Using recycled PET water bottles as filament yarn diverts waste from landfills


  • Domestic manufacturing shorten the distance each component needs to travel
  • Ensuring social sustainability through the use of domestic factories that provide good working conditions and wages

Product Use

  • Promoting conscious consumerism and rider responsibility to maintain the environments in which the sport exist
  • Can be done through product and brand advertising


  • Sourcing materials close to manufacturing facilities reduces overall transportation costs and pollution


  • Frame and lens can be recycled and returned to raw material
  • Roll of film will biodegrade according to environmental conditions of disposal location